Nowadays, it’s powered by machine learning. For example, misleading titles – Is Tom Hanks related to Abraham Lincoln?! Find out NOW! – and thumbnails used to be able to trick the algorithm, as it was based purely on clicks and views. As a result, people operating under its old terms will no longer be reaping the benefits. The YouTube algorithm has been updated and refined multiple times since the platform launched in 2005. What is wrong with the YouTube algorithm?

Search results, where videos ranking highly within the YouTube algorithm can secure a top spot.

The homepage, where suggested videos are shown.

To viewers, the YouTube algorithm is apparent in three different areas: That’s the YouTube algorithm explained in a nutshell! It wants to keep them hooked for as long as possible, and it does this while taking into account viewer history, the video’s success, and the video's target audience. In human language, it means the algorithm decides which videos are suggested to users based on what they like, what they’ve already watched, and what other users have watched. YouTube describes the algorithm as a 'real-time feedback loop that tailors videos to each viewer's different interests.” But what is the Youtube algorithm, have there been any updates in 2023, and how can you beat it? What is the YouTube algorithm?

The YouTube algorithm matches viewers to videos, ensuring content is served to the right people.

Youtube shorts feed